Hi, I'm Laura.

For more than 20 years, I've been doing the steady, deeply meaningful work of helping mission-driven organizations know their people better, tell their story well, and build the systems that make the work sustainable.

I believe fundraising and data and storytelling aren't three different things. They're one thing, done well. The donor who gives because they felt seen in your email. The major gift that happened because your CRM flagged a relationship at exactly the right moment. The campaign that worked because the data and the narrative were pulling in the same direction. That intersection is where I live.

Before working in nonprofit development, I spent over a decade at the University of Chicago supporting the STEP Literacy System, a reading assessment platform used by K-12 schools across the country. The mission was different but the work felt the same: helping people who are doing something important make better sense of their data so they can do it even better.

Most recently at Brophy Community Foundation, I built their HubSpot CRM from scratch, developed their content strategy, and connected the data to the donor relationships that actually move the mission forward. The work was equal parts technical, editorial, and relational, which is exactly how I like it.

I'm a CFRE candidate (Summer 2026) and completing a Nonprofit Management certificate at Northwestern's Kellogg School with a focus on data analytics and impact measurement. My approach is grounded in values of hospitality, accompaniment, and a stubborn belief that small organizations can do transformative things.

Mission True is the practice I built to bring all of it together, for the leaders who are in it for the right reasons.